Conversion-optimized websites
More requests, & customers through conversion-optimized websites
Turn visitors into valuable customers through high-quality and well thought-out web design.
Awareness (observation)
Users become aware of the offer and visit the page. What counts here is the visibility and relevance of the offer.
Consideration (evaluation)
Visitors weigh up whether the product or offer meets their needs by evaluating the information and content on the page.
Decision
After a positive evaluation and trust, visitors make the decision to convert (e.g. purchase or inquiry).
Why conversion optimization?
The Advantages conversion-optimized websites
Visitors become customers
Through targeted methods, more visitors perform your desired action and become customers.
More sales and profit
A higher conversion rate leads to more sales and profit for your company.
Improved user experience
The focus on the benefits for your visitors and their advantages also has a positive effect on user-friendliness.
Reduce marketing costs
Successful conversion optimization can reduce your marketing spend because less money needs to be invested in other channels.
Effective customer loyalty
Positive experiences with your website through conversion optimization will keep visitors coming back to your website.
Better SEO ranking
A higher conversion rate pleases Google, Bing & Co. as it shows that visitors are buying or enquiring about your products and services.
Happy Customers
Customers who are already converting visitors into customers
Excellent cooperation! We received competent help here and our website www.equistor.de was turned into a real masterpiece made. Customers have been praising our design since day 1.
Added to this is the Good performance and individualization the website. We are therefore delighted that we will continue to work together in the future!
- Project & long-term cooperation -
The collaboration with Christian has Fast and targeted forward brought. The suggestions and input for our website relaunch were great.
His Experience and expertisein web design and project management, were the Key success factors in our project.
- Project & long-term cooperation -
Christian really implemented everything as I had imagined. desired and presented have. Even even morebecause he is also looking further in the direction of automation, customer loyalty, etc.
I will definitely recommend Christian and his service to my clients. more recommend. A whopping 5 stars!
- Project & long-term cooperation -
Elements of conversion optimization
What characterizes a sales-optimized website out?
Meaningful hero area
Your visitors must recognize at first glance what they can expect on your website. If this is not the case, most of them will leave your website immediately.
Addressing specific target groups
Show your visitors what problem you solve for them or what benefit they expect from your product or service.
Elements of sales psychology
Gain trust through targeted placement of trust elements such as verifiable successes or reviews from other customers.
Clear calls to action
Guide your visitors to where you want them to go: present your desired call-to-action in an unobtrusive and honest way - e.g. to make a written inquiry or book an appointment.
Optimal technical setup
A high-quality technical setup is a basic requirement for a high conversion rate. This includes, above all, responsive presentation, SEO and short loading times.
Visitor analysis & optimization
The analysis of visitor behavior is not only important before the relaunch, but should be carried out on an ongoing basis in order to Continuous optimizations on the website.
References
Some of my last Projects
Caroline Preuss
Redesign for Caroline Preuss - Management Consulting & Leadership Coach
MonsterSlush
Relaunch for MonsterSlush - market leader for slush ice in the DACH region
Dabrock Consulting
Relaunch for Dabrock Consulting - management consultancy & leadership coach
For the most part, I work with my customers as a technical contact after the projects. You can find more projects here:
Process
With proven processes tailored to create a unique online presence.
With years of experience in the conception and execution of web projects,I’ve developed a clear process that ensures fast and efficient progress while maintaining high-quality results.
You’ll always know where we stand in the development process. I use Asana as the project management tool for all my projects..
01 | Strategy & Concept
- Onboarding call
- Business & Website Questionnaire
- Competitor analysis
- Target group definition
- Concept design
- Strategy workshop
- Completion of concept & strategy
02 | Design & Development
- Individual design
- Brand design and style guide if required
- Design suggestions & page designs
- Development of the entire website
- Template creation for blog & landing page
- Newsletter integration
- Analytics integration
- Search engine optimization
- Performance optimization
- Safety precautions
03 | Launch & Marketing
- Final functional tests
- GDPR Check
- Go-live incl. monitoring
- Publication on social channels
- Optional: Launch phase with analysis, A/B tests and small optimizations
- Optional: Training & instruction for independent content maintenance
- Optional: Google Ads campaign
04 | Supervision, support & further development (optional)
I support many of my clients as Technical contact. This can take the form of pure Technical maintenance be for updates, backups, monitoring and security checks, but also in a intensive cooperation for the ongoing analysis and optimization of your website. The latter is usually the key to continuous success.
Converstion-strong web design
Turn your website into a powerful sales tool and boost your revenue with conversion-focused websites.
- 100% personal & individual advice
- Cooperation at eye level
- Unique result tailored to your company
FAQ
Frequently asked questions
What is a conversion?
Conversion is when your visitors perform a desired action on your website.
These can be, for example, the following:
- Newsletter registration
- Send request
- Book an appointment
- Download file
- Download app
- Order product or service.
What is the conversion rate?
The conversion rate indicates the percentage of visitors who have carried out an action we intended.
It results from the number of visitors and the actions achieved. For example, if we have 1,000 visitors per month and 50 purchases, this results in a conversion rate of 5 %.
What is a good conversion rate?
What is conversion optimization?
Conversion optimization is a process that aims to increase the conversion rate of a website.
It comprises a range of measures designed to improve the user-friendliness, relevance and appeal of a website. These include:
- Analysis of website usage: To improve the conversion rate, it is important to understand how visitors use a website. For example, data such as the length of stay, page views, bounce rate and clicks made can be analyzed.
- Development of a conversion strategy: Based on the analysis, you should develop a strategy that gives you a roadmap to achieve the desired conversion goals.
- Implementation of conversion optimization measures: Changes can be made to the website structure, design, content or call-to-actions.
- Measurement of the results: To check whether the measures are successful, the conversion rate should be measured regularly.
- Repeat: These measures should be repeated regularly.
What does conversion optimization involve?
Conversion optimization usually involves data analysis, design improvements and content adjustments to ensure that more visitors are converted into customers or leads.
A/B tests are also often carried out to find out which design and which content is better received by the respective target group.
Why conversion optimization at all?
Every website with a business background has one or more goals. Over 90% aim to achieve one of the conversions listed above.
In order to achieve this goal in the best possible way, there are studies, best practices and other empirical data that show that certain methods lead to a higher conversion rate.
Exactly these methods are summarized under conversion optimization.
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