Stress management

Mental coaching

Ina Backhaus - Stress management and mental coaching for employee health

Website relaunch with a focus on modern design, updating the services offered and lead generation for initial meetings and download funnels for guides.

Customer

Ina Backhaus

Location

Berlin, Germany

Services

Web design | WordPress development

New website with a modern look for lead generation through SEO & SEA

Ina Backhaus is a stress management trainer and mental coach who helps teams to work together more effectively and develop their individual potential. She also supports private individuals in the form of 1:1 coaching sessions or e-learning.

Her motto: "Stress management in the company should be SUSTAINABLE, EMPATHIC and SUCCESSFUL".

In addition to her focus on practical approaches and sustainable results, Ina is able to respond very individually to customer needs thanks to the modular structure of her offer.

Problem

The main reason for the necessary redesign was a page builder that was no longer being maintained and the associated security and functional risk. Furthermore, Ina was no longer satisfied with the design of the existing website.

Goal

Ina wanted a modern website that would present her services transparently and generate inquiries and initial meetings. She also wanted a reliable contact person for the technical aspects of the website at her side.

Project Insights

Hero of the homepage

Overview of company concepts

Overview of coaching services

Overview of online courses

Free guide to lead generation

Contact CTA and footer

Hero underside (About me)

Social proof (customer logos) NOW concept

Presentation of the advantages of online courses

Module preview Health Days

Presentation of the expertise of Ina Backhaus

Contact form

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Implementation with Elementor

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New brand design

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Search engine optimization

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GDPR-compliant Tracking

Feedback from Ina Backhaus

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Christian Strasser was recommended to me for the redesign of my homepage. I already had a nice website, but the technical requirements were no longer up to date and the traffic fell short of expectations despite a lot of effort for SEO.

The collaboration with Christian was Extremely professional and transparent. The entire process and the Communication mainly took place via Asana. I was not familiar with this tool beforehand, but I was immediately impressed. Throughout the entire project It was clear who had to do which tasksand documents could be uploaded directly there. This structure helped me a lot to Keep an overview of all to-dos.

What I especially in the cooperation with Christian was the feeling, that he knows exactly what he is talking about at all times. Thanks to his extensive experience from many other projects, he was able to develop the best possible result achieve.

As a mother of two children, I'm often on the road and not always at my computer. It was no problem at all for Christian to communicate via WhatsApp in urgent cases. I appreciate uncomplicated peopleand Christian is definitely one of them.

The design selection for the new homepage was made quickly. Christian had done some great preparatory work and prepared some styles and examples. In addition his network very well: He was able to recommend a suitable copywriter and a Google Ads specialist so that the Cooperation worked smoothly.

I am very happy with my new website and can Christian from the heart recommend.