Insurances
Healthcare
MaxHealth - From startup to leading health insurance company in Dubai / UAE
Website relaunch with focus on rebranding and finding the "perfect match" between the usual insurance information flight and attractive presentation as well as conveying the company values as part of the USP.
Customer
MaxHealth Mondial DMCC
Location
Dubai, United Arab Emirates
Services
Concept & strategy | Brand & web design | WordPress development | Long-term support as website manager
The MaxHealth project
Since its foundation in 2014, the insurance company has From start-up to a big player for private health insurance in Dubai or the United Arab Emirates developed.
As a result Claims and the Desired external image changed. MaxHealth also wanted to Corporate values still Communicate more clearly.
Also important was the Coordination with the main partner Foyer Global Health from Luxembourg. FGH was working on the relaunch of their website at the same time.
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Communicate a large amount of information in a smart and appealing way
As with any insurance policy, there is a lot of information that prospective customers want to find straight away and easily. Of course, they should also not lose track of things.
Therefore, one of the main goals and challenges was to present them in a simple way. For this purpose, a Concept with a clear design strategy created.
Chris is a creative genius and very generous on recognizing client's ideas at the same time. He's even given me points and steps on how to navigate wordpress for the website's maintenance which is a very generous gesture of him.
I would highly recommend Chris to anyone looking for a professional looking website. Not only is the website design excellent but the quality and speed of service from him what superb.
Chris truly understood what was needed for our business website and was on hand at each stage to guide us and always extremely approachable 🙂
Vince Guba
Marketing Executive, MaxHealth
New brand & screen design
Relaunch of the corporate website
Introduction to WordPress
Integration of Google Analytics
I continue to support MaxHealth as a technical contact for all website topics in a long-term cooperation.
Clear messaging and early placement of corporate values
The Hero segment received a clear message with "Leading International Private Medical Insurance", what MaxHealth is all about.
The selected image represents the immediate Relation to Dubai the handshake should also be Teaching reliability and taking responsibility.
The corporate values of reliability, flexibility and efficiency were placed under this relatively early on. Why so early? Because the values are part of the insurance company's USP and give it an advantage over its competitors.
Even if many Germans themselves often no longer see it this way: "German values" are often still highly valued abroad. Above all, these include quality, reliability and punctuality.
Mobile view:
Responsive presentation of the insurance plans requiring information
When presenting the plans, the challenge was that a Large amount of information as simple and clear as possible must be communicated.
This is not always easy, especially on mobile devices. With the mobile-optimized table display, we make it possible to Interactive operation and clarity.
Desktop view:
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Step-by-step how to use pages to minimize support requests
In Dubai, there are various networks in the healthcare system. MaxHealth works with the two providers to offer your clients a comprehensive range of services.
Depending on the network, there are different processes for insured persons to report insurance claims.
There are therefore how-to-use pages for each network that describe the procedure in the respective network. This means that insured persons know what to do in the event of an insured event in order to receive reimbursement, how to make doctor's appointments via the TruDoc app or how to order medication for home delivery.
The apps of both providers are also presented with the most important functions. These two pages are primarily designed to help policyholders as quickly and effectively as possible. However, they also aim to ensure that the Support requests can be reduced.
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About us pages with very transparent insights into culture and employees
The About us page has been Deliberately comprehensive and transparent implemented. You don't often see that in the insurance industry. Personally, I've never seen it in this form before, but I think it's extremely positive.
MaxHealth provides insights into the Culture in the company, History of the company and even counts the Insurance Heroes - the employees - including Portrait picture and individual statement on.
Further projects
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