Financial services
Share platform
Equistor - Premium blog for professional stock analysis
Website creation of a financial platform including content restriction, membership management and a strong focus on easy maintenance and creation of new stock analyses as well as SEO.
Customer
Equistor GmbH
Location
Bonn, Germany
Services
Concept & strategy | brand & web design | WordPress development | technical support (by project)
The Equistor project
Philipp Weinacht and Benjamin Franzil are experienced stock analysts and have founded their own company to help investors build the perfect portfolio for their own needs and thus achieve returns on the stock market.
Above all, it was important for them to have a high-quality and professional appearance in order to differentiate themselves from the competition, and not just in terms of content. For me personally, it was important to make the Equistor team's day-to-day work as easy as possible (e.g. by using dynamic elements).
Problem
Benjamin and Philipp contacted me because they were not satisfied with the agency they had commissioned to create their platform for investors and the agency was not able to complete the project.
Goal & result
The aim was to optimize the website technically and visually as quickly as possible and to complete it.
The result was impressive: The launch took place in just 6 weeks and the two founders were thrilled - just like me.
View of the start page for visitors who are not logged in
The Equistor homepage differs between registered premium members and non-registered visitors due to the membership model.
Visitors are shown a preview of the latest stock analyses without Equistor's assessment. In addition, CTA banners are repeatedly displayed for registration.
Premium members are immediately shown the Equistor recommendations and do not see any call-to-action banners.
Excellent cooperation!
Here we were Competent help and from our website www.equistor.de a real masterpiece made. The corporate branding has become coherent and from day 1 customers praise our design.
Added to this is the High performance and Individualization of the website. We are therefore delighted that we continue to work together in the future!
Benjamin Franzil
Co-Founder and Managing Director, Equistor
Premium blog with
dynamic content
Content restriction depending on login status and user role
Implementation of the membership functionality
Interface to Stripe for payments
Integration of the newsletter into the registration process
GDPR-compliant tracking & Google Advertising
Landing page and registration form
Membership elements: PayWall, login popup & user dashboard
Login popup
Paywall for premium content
Account dashboard
Content elements of the share analyses for Premium Members
Brief overview of equity analyses
Title elements of equity analyses
Podcast and PDF download
Roadmap as timeline representation
Desktop comparison table
Comparison table mobile view
I continue to look after Equistor as the technical contact for all matters relating to the website.