Financial services

Share platform

Equistor - Premium blog for professional stock analysis

Website creation of a financial platform including content restriction, membership management and a strong focus on easy maintenance and creation of new stock analyses as well as SEO.

Customer

Equistor GmbH

Location

Bonn, Germany

Services

Concept & strategy | brand & web design | WordPress development | technical support (by project)

The Equistor project

Philipp Weinacht and Benjamin Franzil are experienced stock analysts and have founded their own company to help investors build the perfect portfolio for their own needs and thus achieve returns on the stock market.

Above all, it was important for them to have a high-quality and professional appearance in order to differentiate themselves from the competition, and not just in terms of content. For me personally, it was important to make the Equistor team's day-to-day work as easy as possible (e.g. by using dynamic elements). 

 

Markus Herfert

Problem

Benjamin and Philipp contacted me because they were not satisfied with the agency they had commissioned to create their platform for investors and the agency was not able to complete the project.

Goal & result

The aim was to optimize the website technically and visually as quickly as possible and to complete it.

The result was impressive: The launch took place in just 6 weeks and the two founders were thrilled - just like me.

Equistor Not logged in

Hover over the image to scroll.

View of the start page for visitors who are not logged in

The Equistor homepage differs between registered premium members and non-registered visitors due to the membership model.

Visitors are shown a preview of the latest stock analyses without Equistor's assessment. In addition, CTA banners are repeatedly displayed for registration.

Premium members are immediately shown the Equistor recommendations and do not see any call-to-action banners.

Excellent cooperation!

Here we were Competent help and from our website www.equistor.de a real masterpiece made. The corporate branding has become coherent and from day 1 customers praise our design.

Added to this is the High performance and Individualization of the website. We are therefore delighted that we continue to work together in the future!

Benjamin Franzil, CEO Equistor

Benjamin Franzil

Co-Founder and Managing Director, Equistor

Premium blog with
dynamic content

Content restriction depending on login status and user role

Implementation of the membership functionality

Interface to Stripe for payments

Integration of the newsletter into the registration process

GDPR-compliant tracking & Google Advertising

Landing page and registration form

Equistor landing page

Conversion-optimized landing page

Equistor registration form

Premium membership registration form

Membership elements: PayWall, login popup & user dashboard

Equistor Login Popup

Login popup

Equistor Paywall

Paywall for premium content

Equistor Dashboard

Account dashboard

Content elements of the share analyses for Premium Members

Equistor view premium members

Brief overview of equity analyses

Equistor analysis logged in

Title elements of equity analyses

Equistor Podcast & PDF Download

Podcast and PDF download

Equistor Timeline

Roadmap as timeline representation

Equistor Table Desktop

Desktop comparison table

Equistor Table Mobile

Comparison table mobile view

I continue to look after Equistor as the technical contact for all matters relating to the website.

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en_USEN
Christian Strasser

Christian Strasser

On working days I reply within a few hours.

On working days I usually reply within a few hours.

Christian Strasser
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