Introduction
Digital accessibility is no longer a niche topic - it affects millions of people worldwide. New legal regulations granting greater accessibility will come into force in the EU from July 2025, obliging many companies to take action. But what exactly does digital accessibility mean, and which companies are specifically affected? In this post, you will learn the most important basics, what will change with the new accessibility law, and what measures you should take now.
What does digital accessibility mean?
Accessibility in the digital space means that websites, apps, and digital services are usable by all people, regardless of their limitations. This includes, for example, people with visual or hearing impairments, motor limitations, or cognitive impairments.
Typical barriers in the digital space
- Missing or insufficient alternative texts for images (screen reader problems)
- Inaccessible navigation without mouse control
- Lack of contrast and difficult to read fonts
- Autoplay content without playback controls
- Complicated forms without comprehensible error messages
What is changing with the Accessibility Act (BFSG) starting in July 2025?
The European Accessibility Act (EAA) comes into force and extends the existing requirements to many private companies. The aim is to further reduce digital barriers and give everyone equal access to digital services.
Relevant laws and standards
What are the current legal requirements?
There are already some regulations for digital accessibility, including:
- Web Content Accessibility Guidelines (WCAG)International guidelines for the accessible design of websites.
- EU Directive 2016/2102: Already applies to public institutions and stipulates accessible websites and apps.
Who is affected by the new legislation?
These companies and industries must act
From July 2025, many companies will have to ensure that their digital products and services are accessible. This includes, among other things:
- E-commerce websites & online stores
- Banks & financial service providers
- Public transport providers (e.g. booking systems, ticket purchase)
- Telecommunications provider
- Software & Apps for Consumers
Which companies are exempt?
Microenterprises with fewer than 10 employees and a Annual turnover under 2 million Euros are initially exempt from the new law. Nevertheless, it is also worth considering digital accessibility for small businesses in order to reach a larger target audience.
Practical Measures for Greater Accessibility
1. Technical measures
- Implementation of the WCAG 2.1 Standards for websites and apps
- Enable easy navigation without a mouse (keyboard control)
- Clear contrasts and customizable font sizes
- Alternative text for all images and multimedia content
2. improve content and design
- Understandable language and simple phrasing
- Structured content with clear headings and paragraphs
- Forms with clear instructions and error feedback
3. Using Accessibility Testing Tools
- WAVE Web Accessibility Tool (Free Website Test)
- Google Lighthouse (Integrated Accessibility Analysis)
- axe DevTools (Developer Extension)
Conclusion & next steps
Starting in July 2025, accessibility will be a legal requirement for some companies. However, even independent of the new regulations, it brings accessible website benefits: It not only improves the User friendliness, but also increases Range and can positive impact on SEO ranking affect.
With early implementation, you'll benefit from increased reach and better usability, and you'll also set an important example for digital inclusion! 🚀
Further links & resources:
- Web Content Accessibility Guidelines (WCAG) 2.1
- Accessibility Act 2025 - Official information from the EU
- Google Lighthouse accessibility audit



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