Stress management
Mental coaching
Ina Backhaus - Stress management and mental coaching for employee health
Website relaunch with a focus on modern design, updating the services offered and lead generation for initial meetings and download funnels for guides.
Customer
Ina Backhaus
Location
Berlin, Germany
Services
Web design | WordPress development
New website with a modern look for lead generation through SEO & SEA
Ina Backhaus is a stress management trainer and mental coach who helps teams to work together more effectively and develop their individual potential. She also supports private individuals in the form of 1:1 coaching sessions or e-learning.
Her motto: "Stress management in the company should be SUSTAINABLE, EMPATHIC and SUCCESSFUL".
In addition to her focus on practical approaches and sustainable results, Ina is able to respond very individually to customer needs thanks to the modular structure of her offer.
Problem
The main reason for the necessary redesign was a page builder that was no longer being maintained and the associated security and functional risk. Furthermore, Ina was no longer satisfied with the design of the existing website.
Goal
Ina wanted a modern website that would present her services transparently and generate inquiries and initial meetings. She also wanted a reliable contact person for the technical aspects of the website at her side.
Project Insights
Hero of the homepage
Overview of company concepts
Overview of coaching services
Overview of online courses
Free guide to lead generation
Contact CTA and footer
Hero underside (About me)
Social proof (customer logos) NOW concept
Presentation of the advantages of online courses
Module preview Health Days
Presentation of the expertise of Ina Backhaus
Contact form
Feedback from Ina Backhaus
Christian Strasser was recommended to me for the redesign of my homepage. I already had a nice website, but the technical requirements were no longer up to date and the traffic fell short of expectations despite a lot of effort for SEO.
The collaboration with Christian was Extremely professional and transparent. The entire process and the Communication mainly took place via Asana. I was not familiar with this tool beforehand, but I was immediately impressed. Throughout the entire project It was clear who had to do which tasksand documents could be uploaded directly there. This structure helped me a lot to Keep an overview of all to-dos.
What I especially in the cooperation with Christian was the feeling, that he knows exactly what he is talking about at all times. Thanks to his extensive experience from many other projects, he was able to develop the best possible result achieve.
As a mother of two children, I'm often on the road and not always at my computer. It was no problem at all for Christian to communicate via WhatsApp in urgent cases. I appreciate uncomplicated peopleand Christian is definitely one of them.
The design selection for the new homepage was made quickly. Christian had done some great preparatory work and prepared some styles and examples. In addition his network very well: He was able to recommend a suitable copywriter and a Google Ads specialist so that the Cooperation worked smoothly.
I am very happy with my new website and can Christian from the heart recommend.
Ina Backhaus
Stress management trainer and mental coach
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