Business Coaching
Consulting
Claudia Nover - Business coaching and consulting for female entrepreneurs
Website relaunch with a focus on high-quality, colorful design, SEO and easy content maintenance by Claudia herself.
Short Summary to the project
Start: 26.03.2022 | Go-Live: 25.05.2022 | 10 pages | Corporate Website
Claudia Nover has been a business coach and consultant for individual entrepreneurs for many years. During our collaboration, she has worked on her own target group and positioning and has decided to focus on female entrepreneurs in the future.
Claudia and I found each other through Facebook. She had a job advertisement asking for help to revise her website. I got in touch with her and was accepted, even though she said she was "actually looking for a woman". Nevertheless, she fortunately (in hindsight, speaking for both sides) chose me.
She was no longer satisfied with the design and the "inner workings" of the homepage. Over time, so much content had accumulated that was either not visible to visitors or simply no longer necessary.
The brief was therefore to create a website that 100% could identify with. This means an appealing design, a clear structure and state-of-the-art technology.
During onboarding, it also emerged that the current online presence had shortcomings in terms of data protection compliance.
According to Claudia, the result is exactly that! A website without compromises in a modern design. You can find out more in the feedback.
- Creation of a new corporate design
- Removal of all content and functions that are no longer required.
- Search engine optimization for future organic traffic
- Implementation of ActiveCampaign (newsletter)
- Legal adjustments due to the GDPR & the TTDSG
- Implementation of a cookie-free analytics tool
I provide technical support and further development of the website in the form of an individual maintenance package. This consists of the Advanced maintenance package and a monthly quota of hours.
Insights on implementation & result
Header and Hero area
We have deliberately kept the hero section simple and show Claudia's face. This was particularly important to us, as her business is about personal development, often in 1:1 conversations.
Goals:
- Visitors immediately recognize what Claudia offers
- Immediate confidence building
The 1. content area
The first content area consists of meaningful headlines, a compact description of the work content including CTA and a brief introduction of Claudia.
Goals:
- Arouse / intensify interest
- Gaining further trust
The Services
For the services, we deliberately decided against the classic view with icons. We work with full-width sections, divided into a column with meaningful images and the service including description and CTA button.
So-called "Trustgiver" (areas of trust)
Since Claudia offers a very personal service (= individual coaching that reaches into the entrepreneurial personality of the client), we focus on recurring areas of trust.
Feedback by Claudia Nover (incl. video)
Finally the site is the way I want it!
One thing was certain for the relaunch of my website: NO compromises. I am all the more grateful that I fell into the very capable hands of Christian. Everything was just right: Coordination, structures, collaboration, communication, ideas and inspiration, creativity and forward-looking impulses. Christian really implemented everything I wanted and imagined. Even more, because he also looks further in the direction of automation, customer loyalty, etc.
I will definitely recommend Christian and his service to my clients. A whopping 5 stars!
Claudia Nover
Entrepreneur, Claudia Nover Business Coaching & Consulting
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