Watercolor & Handlettering
Creative Artist
EinzigArtKatharina - New website & online store for creative artist Katharina
New website incl. online store for the creative business around watercolor & handlettering to build up an own store as an alternative to Etsy in the long term. The focus was on creative, fresh design and SEO for organic visitors.
Customer
Katharina Daschiel
Location
Burghausen, Germany
Services
Concept & strategy | brand & web design | WordPress development
The EinzigArt Katharina project
Katharina creates and sells artworks (stationery, decoration & accessories) from watercolor & handlettering and offers workshops for creative enthusiasts to learn by themselves.
With her own website, she wants to increase her visibility and reach and at the same time make herself independent of Etsy in the long term with her own online store.
Problem
Low reach and visibility (Instagram and Facebook only) and high fees for each sale on Etsy.
Goal
Professional online store with growing organic traffic for more visibility and sales without "extra fees".
Smart product filter for quick and easy product discovery
As Katharina offers cards and decorations for a variety of occasions with a wide range of motifs, it was important to use a clever product filter to make it easy to find the desired product.
The filter options were therefore specifically selected according to category, occasion (e.g. birthday, birth, wedding, Easter, Christmas, ...), motif (e.g. flowers, wreaths, zodiac signs, animals, ...), season and format.
Redesign my own website and implement an online store. That was my goal and the brief I went to Christian with.
We were quickly able to agree on a new design together. We worked closely together to coordinate the structure of the new site and Christian provided helpful tips on the arrangement of elements and how I could integrate marketing tools such as the newsletter even more effectively.
The online store also left nothing to be desired. Christian took care of everything so that I could concentrate on my business. Nevertheless, we redesigned the site together and I had a say in the decisions. Now I finally have exactly the site I wanted and it is tailored to my needs. I will continue to work with Christian for further optimizations, because everything was just right. Timing, technology, costs, inspiration.
Thank you Christian for the great cooperation and here's to more great innovations and optimizations.
Katharina Daschiel
Founder of EinzigArtKatharina
Creation of a creative web design incl. store
Web development in WordPress with WooCommerce
Integration of all known payment methods
Integration of a waiting list for workshops
Integration of the newsletter into the purchasing process
GDPR-compliant tracking & Google Advertising
Meaningful hero section and product images
As on every website, it should be recognizable at first glance (the first 3 seconds are important!) what EinzigArtKatharina is and offers.
We ensure this with a subheadline with the topic in general, a meaningful title, short text and a double button for store & workshop.
In addition, we show a happy founder and give first insights into the impressive product world.
Brief presentation of products & services
In the product and service overview, the 3 areas of stationery, decoration & accessories and workshops are briefly presented with pictures and short teasers.
First product carousel and the next workshops
In the next section, visitors can view the next workshops and browse through Katharina's product world in the product carousel.
There you can also add the products directly to the shopping cart that floats across the entire website.
Gaining confidence thanks to initial customer testimonials
We also have elements throughout the website that are designed to build trust and create a positive feeling: These include reviews and store benefits.
Introduction of Katharina at the end of the homepage
We also present Katharina in detail, as she is a sole trader and showing her face is even more important here than with other types of company.
It also shows your expertise and builds trust.